copyright © 2010 Betsy L. Angert. BeThink.org
Might we delve deeper into the world of technology. The Ethernet, once ethereal now exists in every avenue of our lives. We have heard the terms; Internet, Intranet, and Extranet. Might do these mean to us personally and professionally? Perhaps, it is best establish a working definition for each of the platforms. Countless experts have written on the topic, the features within the various systems, and the variance in use. Steven L. Telleen, Ph.D., Researcher and former analyst with Giga Information Group in Santa Clara, California explains the distinctions most succinctly. In The Difference Between Internet, Intranet, and Extranet Dr. Telleen writes, “Today I think of Intranets, Extranets, and the Web as collections of content. An Intranet is a set of content shared by a well-defined group within a single organization. An Extranet is a set of content shared by a well-defined group, but one that crosses enterprise boundaries.” In an earlier observation, Telleen, stated, “The Web, in contrast, is an unlimited group.” In his more recent characterization, that element is unchanged. He does however, assert, “These terms may continue to evolve in meaning.”
What is most true, and particularly evident in the Ethernet, change is a constant.
Today, in our travel through time and cyberspace, I hope you will appreciate, as I have come to; the study of electricity is analogous to the Ethernet. Each validates the notion transformations are invisible to the human eye. Turn a switch on or off and things happen. Instantaneously, it would seem, if a toggle were moved in one direction the room is filled with light. In another position, darkness pervades. An engine starts or stops. Press the power switch on your computer, or click on your Internet browser, and the world (world-wide-web) opens up and lets you in. We do not necessarily see what occurs; nay understand it. Yet, our personal universe is altered.
In commerce and cyberspace, change occurs in every moment. Internet, Intranet, and Extranet conversions occur all around us and metamorphosis surrounds us. Whether or not we are aware of these evolutions, the progression will affect us. Indeed, it has. Please consider your own corporation and communications within. Electronic mails are ubiquitous. Employees in your office likely scan, share, and collaborate on files. Most companies have a website. More have begun to acknowledge what is inescapable in modern-day societies, Facebook directs more online users than Google.
“Marketers must focus on social marketing in addition to traditional search, as customers have a multi-pronged way of finding information,” said Jeremiah Owyang, a Web strategist for the Altimeter Group, a San Mateo consulting firm with clients like Gigya. Mister Owyang went on to state, “The clear-cut channels of yesteryear are now an intricate set of connections.”
As we all understand and live, presently, many of us “Go to Meeting” from the comfort of our homes, clothed in pajamas or jeans. We “do lunch” at cyberspace cafés. We talk through text or instant messages. Colleagues in cubicles separated only by a few feet feel no need to leave their desks to make a statement, or request a file. Office workers prefer to send an electronic mail message.
Communication through cyberspace is easier and effortless. Yet, regardless of how we try to communicate a tone, the reader will interpret the essence through his or her own emotional reaction and respond accordingly. Thus, the reality lives. People relate to those they know personally, trust explicitly, and are friendly with, even if only on facebook.
This is the reason for the rise in Internet interactions. The World-Wide-Web is a constant conversation unlike the Marketing monologue most businesses offer. TurboTax has realized the strength of relationships off and by extension online. This big business decided to dive more deeply into what reaps abundant dollars.
One of Gigya’s clients is financial software maker Intuit Inc. Seth Greenberg, Intuit’s director of national media and digital marketing, said the company is betting on social media to draw customers to its TurboTax Web site this year. The tax preparation program generates about $1 billion in revenue in the 10 to 15 weeks leading to April 15.
Half of TurboTax’s 20 million users are on Facebook and each has an average of 150 friends. Intuit is using social media to generate more buzz about the program through the sharing of product reviews and answers to tax preparation questions.
Greenberg coined the phrase “friend-casting” to describe how Intuit is using social media.
“We actually want our customers to be our best sales force, not us,” Greenberg said. “Enabling our 20 million-customer base to be a word-of-mouth army for us is much more interesting.”
Any of us might recognize as Mister Greenberg has: friends, family, and familiars talk. What someone we know says speaks volumes. A recommendation, a referral, the thought that Mom, Dad, brother or sister might reject the services of a particular company because any of these individuals had a very bad experience, weighs heavily on the minds of corporate Executives. Tycoons understand the tonnage known as brand awareness and appeal.
Moguls are mindful of the fact that each of us, in every walk of life is affected by the assessments others make. No organization is exempt from public scrutiny. Just as mothers and father search to find the best babysitter, our parents also model the need to evaluate a butcher, a baker, and a candlestick maker. Countless caregivers, before a baby begins to walk, will work to ensure that their child goes to the most celebrated school.
An education company, a for-profit, public, or private institution must be concerned with what the customer base thinks. Reputation is everything if a business expects to increase earnings, sustain salaries, and preserve profits.
Tycoons only need to imagine the influence of college graduates, parents, professional persons ages 35 to 54, who as of January 2009 represented a 276% growth rate amongst facebook users. This percentage has doubled in a mere two-month period.
Moms and Dads, Grandmas and Grandpas, guardians, and even we, as individuals, prepare our progeny and ourselves for the finest education. Our careers capture our attention from the time we are first asked, “What do you want to be when you grow up?” We wish to pursue the best and be the best from birth. This is the reason that private schools test 4 and five year olds before an application to a prestigious program is accepted. The vast numbers who work to be Valedictorians speaks to the truth; be it for a business or a business school, a religious institution or an industry that works with private and religious school Educators, public opinions matter.
Hence, within a very short period of time, businesses, en masse, have built blogss. Chief Executive Officers have also chosen to submit their thoughts words and muses. Facebook and other “fun” and well-followed forums have served to expand Executives’ awareness. Perhaps, this is why today, tycoons envision investments in Internet, Intranet, and, or Extranet applications. Undeniably, the Industrial Revolution evolved into the Information Age and brick and mortar business have become far more mobile. Today, we meet and greet our clientele through electronic mediums.
How did this happen? Almost invisibly, advancements began behind closed doors. The concept of global connectivity was first born in the August 1962. It was not until 1972 three years after the formation of ARPANET (Advanced Research Projects Agency Network), a branch of the United States Department of Defense, that a research team successfully fashioned a computer-to-computer chat
By 1994, very little had changed with the exception of a report, entitled “Realizing The Information Future: The Internet and Beyond.” This document served as a draft for what would become the information superhighway. In April 1995, a true evolution occurred.
NSF’s privatization policy was terminated. The NSFNET Backbone was declared defunded. Delphi followed by other commercial networks moved in. Today, we are all connected constantly. If you doubt this, look at the numbers, as well as the reality you live. Microsoft Corporation certainly has.
A web-based company, YouTube, which in 2008 was only three years old, received 13 hours of uploaded video every minute! Now, at the ripe old age of five, YouTube has 24 hours of video uploaded every minute! In two short years, the number of uploads has nearly doubled.
In 2008, The Washington Post noted, “The site logs hundreds of millions of views a week.” Can we begin to imagine how many people are online at YouTube at any given moment now that the site has grown even more popular? Probably not. Nor would most companies be able to comprehend the earning potential. Nevertheless, what each of us likely know is that we have viewed a YouTube video or two. Perchance, you saw one last evening on the news. Indeed, you may have sent a tweet that said, “Wait until you see . . .” From January 2009 to February of the same year, in one month, Twitter grew 1382 percent!
People of every age tweet. Fastest Growing Demographic; women Over 55. Men between 45 and 54 are not far behind. Essentially, Facebook is Your Father’s (and Mother’s) Social Network. Still, neither may be your online home.
Perhaps, you are not amongst the 3 to 4 million that in 2008 used social network technology. You may not include yourself in the later and greater groundswell of social media growth that occurred in 2009. You possibly could not comprehend as Forrester Research reported in the Fall of that year, Number of Social Networking Users Has Doubled Since 2007.
Indeed, this veracity has inspired Microsoft to integrate Social Media into its latest release. In February 2010, banner headlines read, Microsoft adds social networking to Outlook.
The mammoth technology company has read the reports. Microsoft moguls have acknowledged, businesses must think Tribalization. They have tried and failed time and time again, However, Microsoft has finally concluded they must fuse, or infuse the future into their business model. Observers are reminded of the past; Microsoft came late to the Internet party.
Perhaps, you too, or your company’s Executives, might wish to evaluate the evidence Microsoft moguls appraised. You may choose to be amongst the movers and shakers such as Bill Gates, who admittedly, ultimately realized, in what might have been one of those moments of verbalized frustration; it is wise to examine the energy that is electricity and the Ethernet.
People-centricity, which more recently has become Microsoft’s mission, seems to have been born out of a recognition followed by abundant research. President Gates’ insight might have been as my own. Upon further investigation into Internet, Intranet, and Extranet applications, I had to acknowledge that one or each of these platforms are popular, preferable, and even, surprisingly, profitable. After a quick scan of the statistics Microsoft’s most senior Chief Executive could have concluded as I did in an earlier time. the question I most needed to ask was “What the F**K is Social Media?”
The answer, I believe lies in what was before and Only “One Year Later.” The Ethernet is electric. To be effective, any Internet, Intranet, and Extranet system must honor the veracity visible in the numbers. Please ponder the presentations.
Please stay tuned, or tune in again. The next treatise on this topic will further examine the once unimaginable. The Ethernet, just as electricity, is the essential element that moves modern-day civilizations, commerce and citizens worldwide.
References for Internet, Intranet, Extranet realities . . .
- With 15.5 Million Active Blogs, New Technorati Data Shows that Blogging Growth Seems to be Peaking, By Heather Green. BusinessWeek. April 25, 2007
- Turbo Tax Uses Facebook to Connect to Allow Friends to Spread the Word. By Sara Inés Calderón. Inside Facebook. February 3, 2010
- Facebook directs more online users than Google. By Benny Evangelista. San Francisco Chronicle. February 15, 2010
- and New Facebook Statistics Show Big Increase in Content Sharing, Local Business Pages. By Eric Eldon. Inside Facebook. February 15, 2010
- 2009 Facebook Demographics and Statistics Report; 276% Growth in 35-54 Year Old Users. IStragegy Labs. January 5 2009
- Go to Meeting.
- Private School Screening Test Loses Some Clout, By Jenny Anderson. The New York Times. May 6, 2010
- Starbucks: Your Wireless Computer Showcase, By Eric Griffith. Internetnews.com. August 20, 2002
- Texting May Be Taking a Toll, By Katie Hapner. The New York Times. May 25, 2009
- Bad News Comes in Small Bytes, By PO Bronson and Ashley Merrymann. Time. August 8, 2008
- Communication and miscommunication: The role of egocentric processes, By Boaz Keysar. University of Chicago. Intercultural Pragmatics 4-1 (2007), 71-84
- Egocentrism Over E-Mail: Can We Communicate as Well as We Think? By Justin Kruger, Nicholas Epley, and Jason Parker and Zhi-Wen Ng. Journal of Personality and Social Psychology. Copyright 2005
- Histories of the Internet. Internet Society.
- Hobbes’ Internet Timeline 10, By Robert Hobbes.
- Internet Users. The World Bank
- Microsoft adds social networking to Outlook, By Mike Harvey. Times. February 23, 2010
- Microsoft Turns to Social Media to Promote Internet Explorer 8, By Adam Ostrow. Mashable. March 19, 2008
- Windows 7 Launches, Accompanied by Useless Tweets, Social Media Geek. October 23, 2009
- Study: Enterprise Lags in Social Web Savviness, By Alex Williams. ReadWRiteEnterprises. October 7, 2009
- 2009 Tribalization of Business Study, Deloitte LLP’s Technology, Media & Telecommunications (TMT) . January 29, 2010
- Microsoft’s Lag Time to IPad Leaves HP, Dell Looking (Update2) By Tim Culpan and Ian King. Busonessweek.June 16, 2010
- A Closer Look At Microsoft Spindex, An Experimental Social Aggregator, By Jason Kincaid. TechCrunch. May 9, 2010
- Microsoft comes late to the Internet party. British Broadcasting Company. Friday, 23 June, 2000
- Project Emporia Microsoft Fuse Labs.
- Spindex Microsoft Fuse Labs.
- FUSE Labs Microsoft Fuse Labs.
- Microsoft’s social-networking lab launches new Twitter viewing tool, By Mary Jo Foley. ZDNet. May 27, 2010
- The Net Imperative, The Economist. July 1999
- Twitter and Online Customer Service: Are Your Ears Burning? By Diane Clarkson. Forrester Research. September 14, 2009i
- A Twitterati Calls Out Whirlpool, By Parmy Olson. Forbes. September 2, 2009
- YouTube has 24 hours of video uploaded every minute! Reuters. March 17, 2010
- Twitter’s Tweet Smell Of Success, By Michelle McGiboney, Nielsen Online. March 18, 2009
- Twitter User Age Demographics, By Anand. Tech Crunchies. February 13th, 2009
- The Web in Numbers: The Rise of Social Media, By Stan Schroeder. Mashable/Social Media. April 17, 2009
- Number of Social Networking Users Has Doubled Since 2007, By Adam Ostrow. Mashable/Social Media. July 28, 2009
- Fastest Growing Demographic on Facebook: Women Over 55. By Justin Smith. Inside Network. February 2, 2009
- Executive Summary, Consumer Behavior Online: A 2009 Deep Dive. Forrester Research. July 27, 2009
- Email Statistics. PowerProDirect. 2010.
- SharePoint 2010: Pros and Cons for the Enterprise, By Shawn Shell and Tony Byrne. SharePoint Watch. October 29, 2009
- Eight Pros and Eight Cons to SharePoint 2010, By 2010: Pros and Cons for the Enterprise, By Shawn Shell. SharePoint Watch. October 29, 2009
- A cautionary tale: Do companies need a social media policy? By Mario Sundar. Marketing Nirvana
- Internet, broadband, and cell phone statistics. Pew Internet, January 5, 2010
- Top 10 CEO Blogs, By Mario Sundar. Marketing Nirvana. July 9, 2008
- Top 15 Corporate Blogs (Ranked – May 2008), By Mario Sundar. Marketing Nirvana
- Over 10% of all blogs are corporate! What are the Top 10?, By Mario Sundar. Marketing Nirvana. March 5, 2010
- 7 Ways to Build Brand Awareness, Yahoo Small Business.
- Food Brands Get Sociable on Facebook and Twitter, By Stuart Elliott. The New York Times. June 30, 2010
- Internet, broadband, and cell phone statistics. Pew Internet, January 5, 2010
- Facebook Demographics and Statistics Report 2010. IStrategy Labs. January 4, 2010
- Facebook Demographics and Statistics Report 2010. iStrategy Labs.
- Multitasking Minds. On Point. National; Public Radio. September 29, 2009
- The Rage to Engage, Time Magazine. April 17, 2008
- Internet, broadband, and cell phone statistics. Pew Internet, January 5, 2010
copyright © 2010 Betsy L. Angert. BeThink.org
At present, oil saturates the Gulf Stream. An official six-month cessation of permits for new drilling did not actually affect the industry or government decisions. Despite Moratorium, Drilling Projects Move Ahead. To explain such an authorization and waiver, the Department of the Interior and the Minerals Management Services Division which regulates drilling, pointed to public statements by Interior Secretary, Ken Salazar. He did not intend to forbid all first cuts in the Earth’s crust. Absolutely not. The Federal Government approved wells off the coast of Louisiana in June. Regardless of the day, or realities that are anathema to our citizenry, little has truly changed. Today, just as in yesteryear, we, the people of the United States of America, in order to form a more perfect Union, polish policies to appear as though our civilization would wish to protect and defend all beings, equally.
In an earlier era, and now, the electorate embraces practices that establish justice, while we unreasonably raze the planet. As a devoted citizenry, we insure domestic tranquility through appeasement. Furthermore, for the sake of homeland harmony, we adopt practices that encourage petroleum production, excessive oil and coal profits, whilst we also rob crops of their inherent dignity. We, the countrymen, commit to the promise that we will provide for the common defense. In accordance with the demands of the public, policymakers further endorse perilous practices.
These pursuits are realized in the form of perpetual war. Blood for oil, minerals, or any resource that makes more money for the few, is what we, believe brings security to the native soil. Our energy plans, or was it the profound Preamble to the United States Constitution, afforded us world prominence. Globally, America is seen as powerful, so much so other countries chose to emulate us.
Our governance and Preamble now belong to many a proud nation. Collectively, in this country and the next, people clamor, “We the people commit to fossil fuels and biomass consumption.”
Over the years, there have been many opportunities to consider our constitution, our commitment to country, and our love of power. Before this country was born, we could have seized on the chance to harness energy in a way that did not cause harm. In 1766, British Scientist Henry Cavendish identified the energetic element, hydrogen. By 1838, Swiss Chemist Christian Friedrich Schoenbein stumbled upon the “fuel cell.” Only seven years later, Sir William Grove, an English Scientist and Judge, demonstrated the practicality of the discovery. Mister Grove created a “gas battery.” For this feat, he acquired the title “Father of the Fuel Cell.”
Most recall the Franklin kite experiment, which, while not the first appearance of an electrical consciousness certainly was one that gave us a jolt. That event occurred in 1752. Then, people began to realize that electricity, not produced from coal or dependent on fossil fuels, could make a meaningful difference in the society. Initially, there were struggles. Some people were afraid of an incomprehensible current. A few did not wish to succumb to a change in lifestyle. Convenience at a nominal cost convinced the citizenry to change their conventional ways, and of course, modify the meaning of the Constitution.
By 1769, with the advent of the first automobile, people began to ponder inexpensive means for mobility. The invention of engines and the Industrial Revolution completed the conversion. Steamships and steam-powered railroads became the foremost forms of transportation. These vessels used coal to fuel their boilers. Still, it was not until the 1880s that “coal was first used to generate electricity for homes and factories.” Since then, there seemed no desire to turn back. Way back when, our constitution, or at least the Preamble as practiced today, was set in stone.
Give it to us cheap and dirty is the American credo. We guzzle gas, burn through barrels of oil, and belch out endorsements for big businesses that earn billions on our backs. Americans strip the countryside in search of more and more coal. We savage the seas and shores whilst we annihilate all the creatures dependent on these. Indeed, we ignore that we too are reliant on the chain of life to survive. We disregard what science teaches us; each species and specimen plays a part in the planet’s endurance. Instead, we loudly state, “We the people commit to cheap fossil fuels and biomass consumption that we have become accustomed to.” Damn the damage to the planet, and ultimately to humans and all other populations. We travel on, full speed ahead!
As the Gulf Bay puncture wound bleeds, present and former Governors, Jurists, and citizens clamor, Drill Baby Drill! In June 2020, be it in Alaska, in the Gulf, anywhere, almost anywhere, regardless of known risks, we are ready! We want our fix. Fossil fuels and biomass flow through our blood. Petroleum, or the reliance on this and other hazardous forms of energy, run our boats, cars, trains, planes, and our lives. Even if a pipe, mineshaft, or the food chain are broken, the people say, Let it be!”
“Fix It or Nix It” defines the American Coalition for Clean Coal Electricity campaign. This statement is not an endorsement for renewable energy policies. Nor does it address the altered Preamble, No. This group does advocate for further advancements in fossil fuel usage.“ACCCE.cannot support the Kerry-Lieberman draft bill.” This all-“powerful” organization considers these two Senators dissenters, or their proposed legislation a threat to the American way. Reflective of past policies and practices, those who rebel are often forced into submission. Popular opinion can suppress opposition.
Peers, polls, any pressure, can sway the people. Promotional pieces are abundantly persuasive. Ample advertisements feed the public and influence actions. Perhaps this explains why millions of people are easily fooled, or more likely just want to believe as we all do, that what we do now is wise.
Factoids from associations such as the American Coalition for Clean Coal Electricity offer us food for thought. Statements that support what we yearn for speak to our heart, head, and soul. These satisfy the American appetite for energy and satiate the anthem. “We the people commit to inexpensive energy and welcome any reassurance that all is well, just as it is.”
- Coal costs less than any other major fossil fuel source.
- According to an electric power industry journal, 23 of the 25 power plants in the U.S. that have the lowest operating costs (and therefore provide power to their consumers at the lowest prices) are powered by coal.
- Thanks, in part, to $90 billion invested in new technologies, the environmental footprint of coal-based electricity generation has been significantly reduced.
- Since 1970, the use of coal to generate electricity in the U.S. has nearly tripled in response to growing electricity demand.
- Using coal to generate electricity is less than a 1/3 of the cost of other fuels.
Corporations that profit from the use of coal, petroleum, and biomass fuels flood the airwaves with anti alternative and renewable energy oratory. Lobbyists and Legislators who like the status quo are also hard at work.
Commentaries, commercials, Congressional concessions, and common clichés do not negate the reality that whenever we invest in naturally replenished resources, environmentally friendly green energy, we ultimately provide jobs, as well as preserve the planet. Research abounds. studies confirm. Pew Charitable Trusts asserts Clean Energy Economy Generates Significant Job Growth.
Nonetheless, the well-established Preamble persists. We the people commit to fossil fuels and biomass consumption.” Nations that did not accept our programs, sooner or later, were “willingly” brought into the fold. Money and might can move mountains, petroleum fields, and large quantities of botanical mass. Indeed, the production and use of any fossil fuel is encouraged. Promised earnings offer a profound argument to dissenters.
Some followers of the more modern Preamble, an altered petroleum policy, were brought onboard reluctantly. The bid for biofuels proved profitable. Influential Advisors and Advertisers offered a rationalization. Plants can be grown. Vegetation is renewable. This thought removed a sense of guilt. The public purchased the argument. For most ethanol is envisioned as euphoria.
Some were less relieved by this opportune “reality.” However, in time, they too do as the devotees do. They drive hither and yon. Petroleum and plants fill their gas tanks. These persons call themselves environmentalists. Yet, they know that they too, myself among them, consume gargantuan quantities of fossil fuels and biomass energy. To participate in present day life, we, the people, must pump petro and pledge allegiance to the American way, or else . . . For the sake of convenience, expediency, pragmatism and the Preamble, in a Twenty-First century culture, even conservationists surrender.
Perchance, as gas and oil fill the Gulf Stream, and travel North, South, East and West, as microbes, mammals, and all other creatures in its path perish, we, the people, will think it is time to reflect. Let us ponder our proud past. Perhaps, through the plumes, we will unearth what the petroleum, coal, and biofuels Preamble has hidden, the history of hydrogen and how we abandoned this truly renewable and reliable source of energy.
1920s German engineer, Rudolf Erren, converted the internal combustion engines of trucks, buses, and submarines to use hydrogen or hydrogen mixtures. British scientist and Marxist writer, J.B.S. Haldane, introduced the concept of renewable hydrogen in his paper Science and the Future by proposing that “there will be great power stations where during windy weather the surplus power will be used for the electrolytic decomposition of water into oxygen and hydrogen.”
1937 After ten successful trans-Atlantic flights from Germany to the United States, the Hindenburg, a dirigible inflated with hydrogen gas, crashed upon landing in Lake- wood, New Jersey. The mystery of the crash was solved in 1997. A study concluded that the explosion was not due to the hydrogen gas, but rather to a weather-related static electric discharge which ignited the airships’ silver-colored, canvas exterior covering…
1958 The United States formed the National Aeronautics and Space Administration (NASA). NASA’s space program currently uses the most liquid hydrogen worldwide, primarily for rocket propulsion and as a fuel for fuel cells.
It would seem that we, the people, could have endowed and empowered the energy that was first recognized before our forefathers penned what was the United States Constitution. We might realize that great strides have been made in endlessly renewable hydrogen energy. However, we, the people, never stopped to consider what we accepted as our manifest destiny. What we defined as divine intervention or intervention by design was our chosen well-deserved deliverance. As independent Americans, free spirits, mavericks, we would not be bound by physical boundaries. Petroleum, coal, and biofuels, we decided, would set us free. We would drive as if we were driven, deliberately.
We did. Whilst barrels of oil flood from the ocean floor, we still do. Nary a person proclaims; it is time to stop the madness, completely. Hardly an American truly thinks he or she will reinstate the Preamble in its original form. No, the “better life” has been fashioned. Yet, in Louisiana and elsewhere in the South there is reason to question what had been our truth. “We the people commit to fossil fuels and biomass consumption.”
Possibly, now we will acknowledge belatedly, the better question would have been why did we rely on reports released by the International Oil Spill Conference., This organization offers studies sponsored by those who are the worst offenders, who are most dependent on petroleum, and who gain greater power and prowess when oil flows. After the fact, will we abandon the Advisors who brought us our present burdens, our blunders, and our oddly converted Preamble?
Will humans resume operations and disregard reality? Will we proceed on a false premise that biomass is the better source for fuel? Will we look beyond the boundaries of our desires or will humans, not BP, Exxon, the company of your choice, nay the Governments of, the United States, Britain, Nigeria, or . . . rape the land, place food in the mouths of machines rather than man? Might we finally admit, that we need not concede to consumption, crave petroleum products, and biofuels? Will we choose to see that people, and the planet, will not survive if we rely on what has been our folly, our friend, and our funeral march, our converted constitution, and a corrupted Preamble? Only we can decide. Fix it or Nix it? Perhaps, we must do both.
Written with thanks to By Larry Hartweg Zero Energy Design® for a visual presentation that inspires and investigates, Transportation Without Petroleum or Biofuels
- Despite Moratorium, Drilling Projects Move Ahead. By Ian Urbina. The New York Times. May 23, 2010
- Obama Announces Steps to Boost Biofuels, Clean Coal. U.S. Department of Energy. February 3, 2010
- Ken Salazar. Who Runs the Government. the Washington Post.
- APNewsBreak: Feds Approve New Gulf Oil Well Off La. Associated Press. National Public Radio. June 2, 2010
- H Facts; The History of Hydrogen. The Hydrogen Association.
- Histroy of electricity. Intermediate Energy Infobook.
- History of Electricity. Tom Henry’s Code Electrical Classes Incorporated,
- Who invented the automobile? The Library of Congress.
- A Brief History of Coal Use. Fossil Energy Office of Communications. U.S. Department of Energy.
- History of Hydrogen. New York State Energy Research and Development Authority.
- Biofuels. The New York Times.
- Globally Harmonized System of Classification and Labeling of Chemicals (GHS). The United Nations Economic Commission for Europe (UNECE)
- A Daunting Season for 5 Gulf Governors, the New York Times. May 28, 2010
- BP Is Pursuing Alaska Drilling Some Call Risky, By Ian Urbina. The New York Times. June 20, 2010
- Drilling Ban Blocked; U.S. Will Issue New Order, By Charlie Savage. The New York Times. June 22, 2010
- Critics say moratorium on gulf oil drilling could increase risks rather than make process safer, By David Olinger and Mark Jaffe. Denver Post. June 21, 2010
- Biodiversity. Global Issues.
- Gulf of Mexico Oil Spill (2010). The New York Times.
- A Disaster Reaches Beyond the Gulf Coast, By Jesse McKinley, William Yardley, Abby Goodnough, and Mark Leibovich. The New York Times. June 4, 2010
- Gulf oil spill: Palin still wants to ‘drill here, drill now’ By Mark Silva. The Los Angeles Times. May 3, 2010
- “Fix It or Nix It” American Coalition for Clean Coal Electricity.
- ACCCE position on Kerry-Lieberman draft bill. American Coalition for Clean Coal Electricity.
- Simpson asks EPA to delay rule on biomass energy, By Dan Popkey. Voices. Idaho Statesman. June 17, 2010
- About. Biomass Power Association. Biomass Power Association.
- Lobbyists sparring over details of RPS bill. By Anne C. Mulkern. Special to E&E Publishing. March 16, 2009
- Jobs. Center For American Progress.
- Pew Finds Clean Energy Economy Generates Significant Job Growth. Contacts Brandon MacGillis, and Andrew McDonald, Pew Charitable Trusts Research. June 19, 2009
- Greenspan: Ouster Of Hussein Crucial For Oil Security, By Bob Woodward. The Washington Post. September 17, 2007
- Are Cows worse Than Cars? By Ben Alder. December 2008
- 2011 Electric Cars in the USA: Here’s the Lineup, By Chris. Practical Environmentalists. June 21, 2010
- Rape and Spillage, By Robert Sheer. Huffington Post. June 16, 2010
- Rush for biofuels threatens starvation on a global scale, By Lewis Smith and Francis Elliott. Times. March 7, 2008
- International Oil Spill Conference 2008. International Oil Spill Conference.
- History of the International Oil Spill Conference. International Oil Spill Conference.
On behalf of all people, planet-wide, I wish to present this powerful and thoughtful possibility. With thanks to Robert Redford, The Natural Resources Defense Council, and even BP, without which we, at least in America and hopefully internationally, might never have seized an opportunity to truly reflect on the damage we have caused.
Copyright © 2010. Natural Resources Defense Council
Comprehensive clean energy and climate legislation could create 2 million jobs, cut 2 billion tons of pollution and save 2 trillion dollars.
A bill can create two million American jobsthat can’t be shipped overseas and build a domestic clean energy market that will allow U.S. firms to compete in the rapidly expanding global clean tech industry. The money saved comes from cutting our oil imports in half. And by reducing our pollution, we simultaneously address the most pressing environmental challenge of our time — climate change.
We cannot wait any longer to put our nation on a path to clean energy.
Americans support these goals. To achieve them, comprehensive clean energy and climate legislation must do four things:
These are the cornerstones of a successful bill that will make our economy stronger and our country more secure. Oil and coal companies are expected to spend millions lobbying to protect their profits and keep the United States dependent on polluting energy sources. The oil disaster in the Gulf of Mexicographically demonstrates the dangers of our dependence on fossil fuels.
Rising global temperatures, even at the lower end of predicted ranges, could cause extensive melting of sea ice and glaciers, widening desertification, sea level rise and other changes that could be potentially devastating for the United States, our economy and people around the world. This year alone, smokestacks and tailpipes worldwide will pump a record 33 billion tons of carbon dioxide into the air, most from the burning of coal, oil and gas. The United States can’t wait any longer to curb emissions, reduce our dependence on oil and develop clean energy technologies.
References for The Fix . . .
- Jobs that Build a Better Future. Natural Resources Defense Council.
- Renewable Energy For America. Natural Resources Defense Council.
- Clean Energy Smears. Natural Resources Defense Council.
- Switchboard. Feature: Disaster in the Gulf. Natural Resources Defense Council.
- The Consequences of Global Warming if Climate Change]. Natural Resources Defense Council.
copyright © 2010. Jerry Northington. Jerry Northington.com
For years now I have been a blogger and avid reader of political blogs. A recent post by an immigration blogger used the title of today’s pondering. The point of the other posting was to make politicians (and other people in the nation today) stand up for what is right against what is wrong.
In my childhood, people in my hometown did not allow other people to be mistreated the way we see on the news today. People were allowed to live their lives and work to sustain their families without lots of questions. When people had trouble, they were given aid. If a farmer was ill or injured and unable to plow or harvest his crops neighbors pitched in to take care of the job and insure the success of the farming community.
Too often today, we hear politicians and others railing about one subject or another in ways that are often empty rhetoric without supporting evidence or real substance. The fear card is often played these days by politicians hoping for election or reelection. The pols twitter about and change positions like a bird on a live wire.
The mental and personal deficiencies of too many politicians and other public figures today leaves them unable to represent with any degree of fairness the millions of people in our nation today. Fear drives human beings to strange corners and unreal belief systems. Fear drives politicians to say and do whatever it is that promises reelection and continued exposure to the public eye.
As a nation, we need to stop the current course of always blaming the underprivileged or the weak for our ills. We need one and all to take a real stand and let others around us see just who we are and for what we stand in this life. We must be true to ourselves first if we are to be true to any other person. Our politicians need the same reminders and directions if they are to be fair and reasoned in their public lives.
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copyright © 2010 Betsy L. Angert. BeThink.org
For more than a century, in unison, the planets’ population proclaimed, thankfully petroleum flows. Oil powers our machines. The refined product has helped us manufacture massive quantities of clothing, aluminum sheet, and photovoltaic (PV) solar cells. “Plastics.” As was professed in a popular film decades ago, “There’s a great future in plastics.” Presently, and in the past, BP understood this and much more. The company’s Executives knew petroleum could and would provide endless profits, power, and a perpetual presence.
One need only consider the pretty penny made ($9 Billion) on the sale of Innovene, or the big bucks BPs SPORT Polymer Cracking technology is expected to yield. Black Gold, Texas Teas, and Gulf Coast Coffee, arguably, have fostered the good life for Americans. Nothing has changed that truth; yet, recent events have tweaked perceptions.
Talk began in April, on the 20th to be exact. On that fateful day people began to recognize a shift in the wind, or more correctly in the seas. Waterways in the Gulf of Mexico filled with fuel. The flow seemed endless. Months later, the stream of crude has barely subsided. Many mused as the corporate slogan states, BP is “Beyond Petroleum.”
Today, millions, perchance billions, believe this company has operated beyond the reach of what were presumed to be regulations. Documents reveal that on countless occasions the oil giant violated government set standards . With “willful neglect of safety rules, and penalties for manipulating energy markets” British Petroleum moved forward with an unmistakable mission, profits at any price. Human and environmental tragedies were thought the cost of doing business. “Accidents” happen. People perish. Either or each is as milk spilled. A company, as conventional wisdom taught British Petroleum, cannot cry over spilled milk, coffee, or oil.
BP never has. Throughout their more than century long existence cruelty has characterized the corporations policies and practices. BP is not only Beyond Petroleum. This business is Beyond Belief.
In 2010, as America and the world watches and waits for the calamity of an oil well gone awry to end, most wonder why, how, when, and where did BP go wrong? In actuality, the question is how, when, where, and why did people throughout the planet allow this to happen, over and over again until the scale of the calamity could not be controlled? Perchance, people on this planet collectively decided not to cry over earlier “spills.” For more than a century, we were satisfied with satiated gas tanks, and all the other products petroleum provides.
Try as we might to justify our shared gluttony, it is difficult to imagine that anyone could truly deny the human thirst for fossil fuels has led us down the path of destruction. We wanted Texas Tea, and what we now have is Gulf Coast Coffee.
People may wish to call what occurred a spill, and from what is read and heard in the Press, we do. Yet, no object dropped. No cup of oil can be turned upright. Indeed, the only splash or spatter seen was blood. We can safely say that life sustaining red fluid from human bodies was spilled. However, the oil that rushes from the ocean’s ground is another sort of bleed. The gusher from below is a hemorrhage. It is an uncontrollable surge of fluid. The oil that now fills the sea and covers the shores is the result of a puncture wound. Pierce an artery and the effect is the same.
Humans have purposely, physically hurt their Mother Earth and ultimately, themselves. We have done anything and everything to feed our addiction. People in the “civilized” world might be compared with any individual who desperately craves food, drink, or drugs. We will do what we must to satisfy our desires, regardless of the fact that our folly will injure another.
Thus, we drill hole after hole into our planet’s body. Not long ago, actually days before the Deepwater Horizon rig was ablaze, citizens in this country chanted, in chorus with the Obama Administration, “Drill Baby Drill.”
Even two months after the catastrophe, as a nation we advanced the theme, and happily arranged to act on “Drill Baby Drill.” The difference is, today, we express a bit of concern for what might be, but only a bit.
Americans have begun to recognize the hazards of oil consumption. Still, very few think to immediately turn away from fossil fuels. Only some consider an authentic overall investment in renewable energy. The mantra of most is this must be a slow transition. President Obama speaks to the people’s preference. Gulf drilling only if we can ensure no more spills. Keep the coffee coming. Texas tea is more than a temptation. It is America’s source of elation. “Spills” can be sopped up. Well, sort of.
Conveniently, as addicts do, we rationalize. Several say we have begun to wean ourselves. Besides, in the past, we controlled the Earth’s hemorrhages, . . .or pretended to. Now we opportunely take no blame and call what has occurred a spill.
For so long we, just as British Petroleum, immersed ourselves in the “bliss” of ignorance. The “spilled milk” adage has been our aide. Thus, at present, we proudly search for solutions. BP too has embraced this tradition, although the company’s attempts to answer the call might be considered clumsy , comical., and call into question the term “sweet crude.”
Absolutely. Something must be done. We must find a way to stop the bleed. Bandages have proven to be inadequate. It has been confirmed; crafts and chemicals are calculated risks. Numerous persons recall their childhood. Mom’s tried and true traditional healing techniques were often the better cure to what ailed them. Yes. Scientists, Doctor Riki Ott among them, avow, there are natural common sense ways to clean and contain the flow that gushes from the Gulf floor. However, as is often observed, BP has adopted not one of these. In truth, the company dismissed all but four of the more than 35,000 ideas it received in the month of May. These scant treasures were only “tested.”
Also in May, a frantic Public Offered Ideas to Stop Oil Flow to the Government. These too were rejected. At the time, an Official said the US cannot take over cleanup duty. Let the coffee flow as we klatch, offered company Executives..
Small communities adopted some natural alternatives. The Obama Administration, which had relied solely on the vaunted wizardry of British Petroleum, has begun to be, ever so slightly, more engaged, However, spokespersons say the government is reliant on the company’s tools, technology and expert talent. Surely, it is evident; clean remediation is not BP’s standard. The petroleum profiteer prefers the use of toxic chemical solutions, even those banned by the Environmental Protection Agency [EPA].
People are frustrated, as the oil comes ashore. BPs Chief Executive Officer offers absurd analysis and silly statements. The beleaguered boss admits his job is on the line; however, he assesses the oil gusher and the gallons released into the wild as, “relatively tiny” compared with the “very big ocean”.
Many have wondered why we do not use hay, hair, and other natural fibers to, at least, capture some of the oil as it spouts. Limited supplies of one, fragility of the other, does not negate the truth as stated by Myron Sullivan II, founder of Global Response Group (GRG), a well known industry expert on oil spill responses. In an electronic mail message, he professed hay could be a good complement for other novel systems. Indeed, the GRG prospectus emphasizes that many existing oil spill response solutions could be used in combination with its technology to contain and remove oil spills. Indeed, hay, hair, or other natural forms for cleanup could compliment and harmonize with any safe and sane system.
While Mister Sullivan and his organization could realize capital gains if his own technological triumph was embraced, at least, for now, the creator of the AEROS system understands that biology works to benefit an ecosystem. Surely, any organic alternative would be better than the various poisonous, preposterous, BP funded fumbles and follies the public has seen.
At this moment in time, even a system such as AEROS is not an option. No tested technique, hair and hay amongst these, has been incorporated into the cleanup and containment. BP thinks it best to go it alone, to persuasively advertise, and advance only the message the company hopes will move the masses.
Dollars are not doled out to those whose lives have been destroyed. Almost none of the billions from profits have been spent to hasten the prospect of Gulf water purification. Nor has this cash and crude ravenous company donated dollars to other more sound endeavors. British Petroleum is too busy ravaging the environment and destroying economic stability.
Why? The answer is perhaps as illogical as the attempts to cap the huge hole BP bored into Mother Earth’s flesh. No matter what BP or other companies do, profits are the priority. BP only wishes to capture and resell the crude. Critters, communities . . . These are as spilled coffee. . . only a concern to the degree they might create a problem for BP.
References for a refinement of natural resources . . .
- Plastic. Fantastic. Frontiers. September 2001
- ARCO Aluminum, Incorporated.owned by BP.
- Sale of Innovene, BP Newsletter. Winter 2005
- New Plastics from Old; SPORT Polymer Cracking technology. BP Global. Frontiers 2004
- A Brief History of BP. By Ishaan Tharoor. Time. June 2, 2010
- Safety Violations and Fines Did Not Deter BP and Massey Disasters, By Joshua Frank. truthout. June 2, 2010
- Gilf of Mexico Oil Spill. Deepwater Horizon News. The New York Times.
- Obama to Open Offshore Areas to Oil Drilling for First Time, By John M. Broder. The New York Times. March 30, 2010
- Arctic Drilling Proposal Advanced Amid Concern, By William Yardley. The New York Times. May 19, 2010
- Public Offered Government Ideas to Stop Oil Flow. CBS News. May 6, 2010
- BPs The New York Times.
- BP kept using toxic chemical in Gulf despite EPA warning, By Raw Story. May 24, 2010
- Oil Hits Home, Spreading Arc of Frustration, By Campbell Robertson, Clifford Krauss and John M. Broder. The New York Times. May 24, 2010
- Tony Hayward’s greatest hits. By Benjamin Snyder. Cable News Network.June 10, 2010
- BP boss admits job on the line over Gulf oil spill, By Tim Webb. The Guardian. Friday May 14, 2010
- Oil Spill Update: Can Kevin Costner – Or Anyone Else – Clean Up this Mess? By Megan Harris. Faster Times. May 25, 2010
- Energy Outlook Offers Grim Fossil Fuel Forecast, By Melinda Burns. miller-mccune.com. June 10, 2010
- U.S. Energy Information Administration. International Energy Outlook 2010
- UPDATE 2-Obama: Gulf drilling only if ensure no more spills, By Matt Spetalnick. Reuters. May 22, 2010
- BP Suggestion Box Frustrating Companies, Not Cameron, Costner, By Pat Wechsler and John Lauerman. Business Week. June 2, 2010
- Official says US can’t take over cleanup duty,. By Greg Bluestein. Boston Globe. May 25, 2010
- Nelson: Obama should take over oil spill fix if BP attempt fails, By Michael O’Brien. The Hill. May 25, 2010
- BP summons more ships to capture spilled oil, By Brian Winter. USA Today. June 11, 2010
- BP Profits From Gulf Spill, By David Morse. Huffington Post. May 3, 2010
- BP to give revenue from spilled oil to wildlife fund, By Erika Bolstad. McClatchy Newspapers. June 8, 2010
copyright © 2010 Betsy L. Angert. BeThink.org
Americans acknowledge there is a problem. Petroleum pours out from a broken pipe. Thousands of barrels of fuel flow freely through the Gulf of Mexico, just as they have for more than a month. Plants, animals, and people are affected. People express distress. Millions are dismayed. What can BP do. Indeed what can any company or citizens do? Most call upon the President. Mister Obama, the electorate pleads, please, protect us. These same citizens ignore that the protection we need is from ourselves. Our present circumstances are a reflection of our past. Many Americans have forgotten an earlier time, when another of this country’s Chief Executives attempted to avoid the nightmare we experience today.
In 2010, people, plants and animals cry out in pain. In 1977, Americans laughed at Jimmy Carter when he appeared on television donned in a sweater. President Carter had only been in Office for two weeks. Decades ago, Mister Carter warned Americans. The nation’s leader explained, if we continued to be as dependent on oil as we were, and are today, terrestrial doom would be our future. Yet, few heeded the call. Most did not take the President’s proclamation seriously. Then, and now, citizens prefer to guzzle petroleum and plunge further into what we think of as the good life. Our gluttonous ways have threatened the planet for a very long time.
As we gaze upon oil-soaked birds on our Gulf Stream beaches, or listen to the words of British Petroleum’s President, people ponder only the present. However, our history haunts us. Our choices in the last century have created what comes ashore in this millennium. Tarballs. Dead animals including dolphins, and pelicans, have perished. So many species affected, all unable to survive the sludge.
This is not a novel reality. Americans, indeed, those in worldwide-civilized countries, have experienced similar catastrophes. Nonetheless, humans persist. People do as they desire to do. Today, after the rig ruptured, man-“kind” engages in preventable hazardous activities, just as we have done before.
E.O. Wilson, a noted Harvard Professor and Researcher observes, “(F)or every animal celebrity that vanishes, biologists can point to thousands of species of plants and smaller animals either recently extinct or on the brink.” The numbers can only be estimated. However, Professor Wilson believes that those gone from an Earthly existence are in the many thousands. Regardless of the exact calculation, scientists agree; Humans driving extinction faster than species can evolve.
“Measuring the rate at which new species evolve is difficult, but there’s no question that the current extinction rates are faster . . . I think it’s inevitable,” said Simon Stuart, Chair of the Species Survival Commission for the International Union for the Conservation of Nature. The organization which officially declares species threatened and extinct cautions, as other conservation experts have. The world is in the grip of the “sixth great extinction” of species.
Humans have undone the natural balance. People drive destruction. Our craving for crude oil and coal kills natural habitats. We hunt in ways that hurt the ecosystem, spread alien predators and promote disease. The cruelty of climate change cannot be measured.
Even so, two-legged mortals carry on without care for their Mother, Nature.
We allow what we cannot control or comprehend. For a barrel full of petroleum, Mother Earth’s blood perhaps, or the baby she held safely in her womb. For centuries, man-“kind” drills deep into her skin, the Earth’s surface. Oh, of course scientists and the common folks surmise that man can do so without peril, regardless of “spills” or the effect of these on the environment. People wish to profess; we understand the relationship between Mother Nature and Texas Tea, or Louisiana Sea crude. Yet, might we consider what is evident?
Today’s Americans are as people in the past were. We are good at believing what we want to think true. We criticize and ridicule anyone or action that place our personal comfort in jeopardy. We chuckle when someone says we need to change! We worry only about our cash flow. A crippled economy concerns us more than birds, fish, fowl, flora, and the coral reef.
A Governor’s decree in support of sustaining the oil industry while his wetlands and workers struggle to survive only serves to solidify what animals, mammals, and amphibian creatures already knew. Mankind is crueler than any other critter; and yet, he or she calls him or herself humane.
Please may we acknowledge that we are part of the planet? We need not be the perpetual problem. Let us act as the Mother Earth’s Shepherd would and be the solution.
References for a reality known long ago, realized, and ignored . . ..
- Gulf oil spill’s threat to wildlife turns real, By Holbrook Mohr and John Flesher. Associated Press. June 5, 2010
- People hate BP and want Obama’s boot on its neck, By Greg Sargent. The Washington Post. June 2, 2010
- The Administration: Warm Words from Jimmy Cardigan. Time Magazine. February 14, 1977
- “Only Humans Can Halt the Worst Wave of Extinction Since the Dinosaurs Died, By E.O. Wilson.
- Humans driving extinction faster than species can evolve, say experts. By Juliette Jowit. the Guardian. March 7, 2010
- Bobby Jindal Asks Obama To End Moratorium On Deepwater Drilling, By Sam Stein. Huffington Post. June 3, 2020
- Gulf Oil Spill Pictures: Oil, Tarballs Hit Beaches. National Geographic. May 14, 2010